Creative campaign design concepts are one of our favorite types of design projects to work on! We get to break the rules, come up with fun and creative design ideas, bring a level of personality to brands, and create something unique and memorable for our clients! The process is fluid, collaborative, and iterative with our clients, and we work closely to reach a shared creative vision that will help them achieve their business goals.
Creative Campaign Design Concepts Goals
The design concept goals were to create a unique, and beautiful campaign image that would easily communicate the idea of preparation as a tool against fragility. In these “egg” concepts, we quickly and intuitively understand how delicate eggs are, while the expressions on their faces help personify the experience of worrying about a coming threat. The confidence portrayed by the “protected” egg in these creative campaign design concepts communicates the message perfectly: Fortune Favors the Prepared. The helmet and goggles design elements also directly tie to the “Always-on Protection” headline, and add personality and playful elements into these concepts.