Denver Broncos / Boulder Sausage Creative Marketing Campaign

Denver Broncos / Boulder Sausage Creative Marketing Campaign Design

It doesn’t get better than working on creative marketing projects for great clients with great partnerships!  This creative marketing campaign for Boulder Sausage, in partnership with the Denver Broncos, produced a variety of materials and assets for in-stadium placements, online digital ads, email blasts, and physical ads.  Our team created fun and clever messaging and design concepts that closely connected the football theme and Broncos partnership with the culture around cooking sausage and marketing the products to the local audience at Broncos games throughout the fall season.

Creative Campaign Messaging & Design

The creative brainstorming meetings for content messaging may have been the most fun meetings we have had in awhile from a creative perspective! Initially, the messaging concepts ranged widely, and included ideas like “Guard the grill”, “From Gridiron to cast iron”, “Good enough just isn’t”, “Official sausage of 1st and 10”, “Tackle your Next Tailgate”, “The Game Day Sausage”, “Work Hard, Grill Hard”, “Go Long. Go Boulder Sausage”, “It’s Gooooooood”, and many others.  Ultimately, working with the client and refining these ideas and design concepts, we landed on messaging that tied directly into the football audience through these plays on words.

Denver Broncos / Boulder Sausage Creative Marketing Campaign Design

Concept: From Gridiron to Grill

This concept speaks directly to knowledgable football fans and the more general tailgating crowd that grills out before games.  We love how the background image connects to the in-stadium fan experience, and the colors of the grill and flames play perfectly with the Broncos and Boulder Sausage color pallets.

Denver Broncos / Boulder Sausage Creative Marketing Campaign Design

Concept: It’s Goooooood!

By playing off the shape of a long grilling fork as a parallel to the uprights was the perfect combo for the “It’s Goooood!” sausage concept.  It’s also true….the sausage is actually very good!

Denver Broncos / Boulder Sausage Creative Marketing Campaign Design

Concept: MVB – Most Valuable Brat

All sports fans are familiar with the concept of Most Valuable Player (MVP), so we created this Most Valuable Brat (MVB) concept!  We then created an image that’s reminiscent of a football play chart, with how you might potentially move the sausages on the grill, like a play on the football field.

Denver Broncos / Boulder Sausage Creative Marketing Campaign Design

Concept: Go Long. Go Boulder Sausage.

Again, playing off the classic football pass play, the “Go Long” creative design concept leverages the sausages and play markers on the grill above the football turf/lines, and ties directly to the concept of long bratwurst sausages.