Green Landscape Solutions is another Lafayette, Colorado, small business that hired us to help them design and implement a full website redesign, including Search Engine Optimization (SEO), Mobile Responsive design, and a fully custom WordPress Content Management System (WordPress CMS). Specifically, Green Landscape was interested in having a rich and immersive user experience with large photos of their amazing work, and having a site that would really impress potential clients, while staying easy to use and mobile responsive for touch and mobile devices. The company also changed their name and website URL during the redesign process, so there were many technical aspects of this project to manage throughout, and specifically when the new website launched.
Custom WordPress Content Management System
It was clear from the beginning of this project that Green Landscape Solutions was very interested in managing their content, keeping the new website updated frequently with new project photos and team members, and having complete control over the site images and messaging content at a very high level. We love to think of WordPress as an excellent “engine” for developing and implementing our custom site designs. In this case, we added several new custom post types, and further customized those with custom fields for the client to be able to easily and intuitively manage the content throughout the site. The end result is a highly customized and robust WordPress admin area that streamlines the content management for the client, and also allows the front-end design and mobile responsive element to continue working no matter how the client manages the content.
Mobile Responsive Design
Mobile responsive design considerations are becoming more and more important every day as users browse the Web on mobile phones and tablets, and especially now that Google has penalties for non-responsive websites for mobile search. For the Green Landscape Solutions mobile responsive site redesign, we leveraged our in-house Cloudstrap starter theme, which uses the Bootstrap mobile responsive framework, as a starting point for developing this custom WordPress responsive site. The site design features parallax image movement when scrolling, animation effects for elements as they scroll into view, and super clean and minimal design elements throughout the site design.
As you can see in the iPhone image below, the mobile menus are all touch enabled, and mobile responsive to provide the best possible user experience across all devices. The Colorado Front Range is a very tech-savy area, with a high density of young professionals, homeowners, and businesses that are potential customers of our client, so having a mobile responsive site is very important for overall usability and conversion of visitors into actual customers. All modal windows, forms, and other interactive all work within the mobile framework, whether it’s a smartphone, tablet, laptop or desktop computer.
About the Client
Green Landscape Solutions is based in Lafayette, Colorado, and has been in the landscape design and architecture business since 2002. In addition to being awesome individuals, they are a design/build landscape firm serving Boulder County and the surrounding areas.