This website design and development project for Aviva Labs, based in Massachusetts, was a highly integrated eCommerce WordPress Responsive Content Management System site with complex rules around user roles, customer restricted content access, varying pricing levels for customer, custom fulfillment rules, and detailed Salesforce integration for legacy orders. The goals for the redesign project included improved branding and website aesthetics, optimized user experience for their new and returning customers, and better order management for employees to be able to place and manage site ecommerce orders in a variety of ways.
Mobile Responsive Design & Development
One of the largest challenges of modern web design & development is the sheer number of screen sizes, different devices, and general consumption of content from the web. Mobile responsive/adaptive web design & development has become the industry standard way of solving for this, and we leverage the Twitter Bootstrap framework to handle the mobile CSS breakpoints and baseline mobile adaptive functionality. This allows all images to be scaled and resized correctly across the site, and this is true for all banner designs, product images, galleries, and ecommerce functionality.
For the Aviva Labs web development project, great care and attention to detail were taken to insure that only the most important and relevant content was delivered to the end user based on the device on which they were visiting the site.
Navigation Usability & Experience
For this WordPress eCommerce design & development project, the client specifically requested an expandable left side navigation that would be a continuous experience from desktop to mobile devices. This side navigation allows for a clean, sleek, and interactive style while maintaining a clear and organized hierarchy of content that is extremely easy to use for customers.
WordPress eCommerce Content & Product Management
This WordPress eCommerce Content Management project was complex on many levels, and required extreme attention to detail to account for orders from many customer levels and pricing discount rules, as well as allowing for employees to “shop as customer” when placing phone orders on behalf of customers. There was also a wide variety of product types, dimensions, and complex shipping rules that required heavy customization to the shipping and fulfillment aspects of this project. WooCommerce was selected to handle the onsite product management and product variations in the eCommerce system. Authorize.net payment gateway for direct online payments over SSL, so customers stay directly on the site during the checkout process.
Product Image Design & Layout
This web design project had several important components to convey the brand and products in a professional way, and product imagery was one of those design considerations that we spent significant time and design cycles on for this web design project. Specifically, the product image designs required that we combine high quality product shots with natural elements to convey the all-natural aspects to brand customers. We took great care to combine these images in realistic way, from detailed shadowing, depth and layering, and a clean reflection to create a sharp, crisp design style for the product images within the website design.
About Aviva Labs
Aviva Labs is a Massachusetts based company that is rooted in science, and was founded as a spin-off from a successful biotech company. With a commitment to excellence and the success of their customers, they make the world’s healthiest spray tan solutions and products.