Project Summary
Mojave Energy Systems is redefining HVAC performance with ArctiDry, a patented liquid-desiccant DOAS (Dedicated Outdoor Air System) that delivers greater efficiency than conventional HVAC systems. The company needed a new website that could effectively present its engineering innovation, support lead generation, and convey technical detail to both engineers and commercial clients.
Cloudburst Design Studio partnered with Mojave to lead a full digital transformation—developing a mobile-first, SEO-optimized website supported by 3D product visualizations, a scalable CMS, and intuitive user experience tools built for conversion.
Client: Mojave Energy Systems
Sector: Commercial HVAC, Climate Tech, Engineering Innovation
Website: mojavehvac.com
Services: WordPress Development, Responsive Design, Server Migration, Lead Generation UX, 3D Product Rendering, SEO Strategy
Goals
- Position Mojave as a leader in energy-efficient HVAC and climate technology
- Communicate technical information clearly and visually
- Improve mobile usability and access for field engineers and sales reps
- Implement a flexible, easy-to-manage CMS for internal updates
- Support search engine visibility and answer engine optimization (AEO)
- Create lead-generation tools that connect customers to Mojave’s national rep network
- Develop 3D product renderings of HVAC cabinet enclosures
Strategy and Execution
WordPress Development and Custom CMS
We built the Mojave site on a fully custom WordPress theme optimized for speed, accessibility, and content control by the client. The CMS is structured around reusable blocks and modules, giving Mojave’s team the ability to scale content while preserving design consistency.
- Lightweight, responsive theme built with SEO best practices
- Reusable content modules for product pages, FAQs, and rep tools
- Semantic HTML and metadata for improved crawlability
- Structured internal linking to support topic authority and AEO
Mobile Responsiveness
The site was designed mobile-first to serve Mojave’s key audience of field-based engineers, reps, and decision-makers accessing the site from phones or tablets. Every layout and form was optimized for fast interaction and easy scanning on smaller screens.
- Responsive grid system with clean, accessible UI on all devices
- Mobile-optimized lead generation tools and CTA placement
- Reduced load times through image optimization and asset control
3D Product Modeling and Visual Communication
To help Mojave explain the benefits of ArctiDry, we produced 3D CAD-based renderings of the product system. The CAD meshes were first simplified, and then the objects were modified in Blender 3D where we applied materials, lighting, and built scenes for the product shots. The final renders include realistic views and 3D diagrams of the desiccant regeneration process. These visuals are embedded throughout the site to support technical storytelling and improve time on pages, as well as in use in Mojave sales and marketing materials.
Lead Generation Tools
The site includes custom-built interactive elements designed to support Mojave’s sales process and partner network. Custom backend form routing and logic ensures the leads reach the best internal contacts based on the form submissions.
- Dynamic “Find a Rep” tool with geographic filtering
- Responsive quote request forms that adjust by product type
- Integrated whitepaper and datasheet downloads to support conversion
Results
The new Mojave site launched with improved page speed, better visibility for targeted HVAC keywords, and a mobile-first experience that supports both technical education and lead capture. The custom WordPress CMS enables Mojave’s team to manage and expand their content without ongoing developer support.
Feedback from Mojave’s executive team highlighted improvements in performance, usability, and how effectively the site now communicates the value of their technology.
Get in Touch
Cloudburst helps companies like Mojave translate technical innovation into user-focused digital experiences that perform. If your brand needs a better website, a smarter content strategy, or visuals that explain what makes your product different, we’d love to talk.