This logo & web design project for Monarch Communications, in Louisville, Colorado, was completed on an accelerated timeline beginning with logo design creative, and finishing with a fully customized WordPress installation, theme, admin panel, and banner graphics on the site. The client was interested in a clean and contemporary look for their logo, with an equally clean web design layout to draw attention to the primary service of the company, which is content creation and marketing consulting.
The client had their primary colors, Blue and Green, picked out in advance, and several rounds of creative were explored during the logo design process to reach the final logo design. A san-serif font treatment was used in this butterfly logo design, with subtle gradients and light effects to create the finalized look. We prepared horizontal and vertical “stacked” variations on this logo, and delivered these to the client in .eps vector formats for printing on business cards and brochures, as well as .jpg raster graphics for use on Facebook, Linked In, and Twitter accounts.
For the Web Design portion of this project, we began by setting up hosting, email accounts, and custom WordPress installation, and then began developing the theme for this project as well as custom banner graphics and other web design elements. Custom WordPress admin interface controls were created to allow Monarch Communications to easily add portfolio items and other content into their site in the future, and four banner graphics were added to the site homepage. In addition, this website was submitted to all major search engines, all pages were coded and implemented to maximize SEO benefit, and Monarch Communications has detailed web analytical tools to measure and assess their site visitors and overall site impact on the web.
This logo design project and website was fully completed and launched in less than 2 weeks time from start to finish, which is a highly accelerated schedule for a project of this scope.
