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NASCAR Team Website Design & Development

Web Design & Development

The Anton Racing Website re-design project was completed for this NASCAR Camping World Series Team in March 2010. We also designed and built their original website, but were asked to upgrade the site and modernize the site design before the start the 2010 race schedule. The client request included being able to make site updates easily and quickly from the track on raceday so that the race and qualifying results could be instantly posted to the site, as well as dynamic photo gallery integration, Content Management, and Search Engine Optimization.

For this client, we opted to build the site entirely on top of WordPress and leverage the easy to use front end interface that they have developed for managing site content, as well as the option to add plugins, and other applications onto the site.  The left column on the homepage is the dynamic “news” feed, which they can easily update from the track using only a cell phone to send info to the site, which will format and post it automatically.  They can also login as usual and add those updates.

The Photos and Videos throughout the site are powered by Flickr, and are automatically pulled in from the Anton Racing Flickr account as soon as new photos are uploaded by members of the team at the track.  Additionally, all the other pages and content on the site can be managed through WordPress directly, giving the team the ability to change content, or even create new pages whenever they need.