The goal for The Prairie Club project was to take their existing flash website and site functionality, and convert it into an SEO friendly HTML website with a custom built content management system. The primary challenge was to maintain the clients’ current branding, look & feel, and overall user experience using only HTML, CSS, and Javascript libraries.
Full flash websites are inherently bad for search engines, and generally don’t produce high results in organic search listings. By converting this site into HTML for the Prairie Club, not only are search listings and organic results greatly improved, but they are able to manage the site content via the custom Content Management System (CMS) and backend database that were built.