This website redesign project for Webroot, a Broomfield, Colorado, Internet Security Company, was designed and launched as a part of a new business product offering in 2012. The scope of this project included website design for the entire business section of the corporate website, and included major design updates to help visually convey the modern, light, clean, and cutting edge characteristics of the new business product line.
Web Redesign Project Scope
The scope of this web design project was comprehensive, and really shifted the design style for the business-side of the corporate website. The fonts, navigation layout, and overall page layouts were updated as a part of the design process, as well as updated graphics and iconography throughout the business sections of the website. The primary goal for this redesign project was to effectively communicate the features and benefits of the new products in a visual, compelling, and easy to read manner. Our role in this project was strictly design and delivery of Photoshop (PSD) files to the development team, and from these various page designs, templates were created and ported into a custom Content Management System (CMS) by the development team for use on the site.
The use of the corporate green throughout the design is subtle, but present in small details, borders, and section titles. Large font headlines in either light font weights, or all capital letters help define the content sections of the pages. This was designed off a 12-column grid layout with balanced gutters and overall spacing to all the design to stay organized and keep negative space a part of the overall look and feel. For the homepage, a large photo background section was designed to help draw attention to a compelling product overview video that would serve as a strong introduction to the quality of the new products.
We chose a very modern photo design that helped communicate the modern and cutting-edge nature of the products. Additionally, over 50 unique icons were created to highlight the differences between these new products, and the legacy product approach of the competition. Another important element of this web design project was the Resources page within this business section. For this page, we chose a highly visual layout, with iconography and interactivity for each resource asset to indicate the type of content for each item. Some items are available for download, while others have a “zoom” icon to open and display an image, while yet others are video assets and show a play button. This grid was intended to be flexibly for layout on mobile devices as well.
About the Client
Founded in 1997, the company provides best-of-breed security solutions that protect personal information and corporate assets from online and internal threats. Based in Broomfield, Colo., the company is privately held and backed by some of the industry’s leading venture capital firms, including Technology Crossover Ventures, Accel Partners and Mayfield. Webroot currently has approximately 400 employees worldwide.